Franz Lyons becomes the new face of GUESS Jeans Photographed by Liam MacRae, the campaign shows the bassist in his purest essence: without artifice and with the strength of his personal style. Fashion Paloma Molinos | 11 June, 2025
Brent Faiyaz joins the GUESS JEANS universe The latest GUESS Jeans campaign announces the joining of Brent Faiyaz to the list of cultural innovators who are part of the brand’s universe. Fashion Sagra de Manueles | 19 March, 2025
Beabadoobee, Kai-Isaiah Jamal and Gene Gallagher at the head of GUESS JEANS 2025 A launch that highlights the brand’s growth under the creative direction of Nicolai Marciano. Fashion Paloma Molinos | 14 January, 2025
Don Toliver and Nicolai Marciano join forces in the creation of a motorcycle Fashion Sagra de Manueles | 8 August, 2024
Guess Jeans launches new denim line with revolutionary technology Fashion Sagra de Manueles | 27 May, 2024