Deckers Brands and the successful ugliness
After placing UGG boots on the map a couple of years ago, Deckers returns with HOKA. This growth comes from a totally unexpected niche.
Kanye West
Kanye’s Yeezy Foam Runners will be vegan-friendly
After showing the world his take on the Crocs rubber shoe, Kanye West declared that these were partly made from algae, replacing all those toxic materials.
Maisie Wilen, Kim Kardashian’s new favorite firm
A few months ago, rapper Kaney West was launching a project to sponsor emerging designers. The first to receive financing and commercial support was his pupil Maisie Schloss, who had already worked with him in his firm Yeezy.
