‘The Drama’ hoodie: the new ‘Marty Supreme’ jacket?
From Zendaya’s bridal aesthetic to A24’s merch boom: how film promotion is being redefined.
Marty Supreme Jacket
The invisible endorsement: when artists sell without selling
In a context saturated with messages, artists no longer advertise brands: they place them in exactly the right spot and let the rest happen.
‘Marty Supreme’ storms the box office with A24’s second-biggest opening ever
Timothée Chalamet leads the festive box office with Josh Safdie’s new film, a success that underlines A24’s golden moment.
