The impact of the Nike T90 SP’s return
Having become a cultural phenomenon, they have triggered a surge in searches on platforms such as TikTok, where the hashtag #T90 has already accumulated more than 156 million views.
Nike
Nike ACG Rufus updated with a more urban version
Nike reintroduces the ACG Rufus this autumn in a new colourway, featuring an updated construction designed for everyday urban use.
Drake and Nike celebrate the success of Wireless Fest with NOCTA Manor
NOCTA Manor served as a post-festival gathering point and a clear reflection of Drake and Nike’s current positioning at the intersection of sport, music, and culture.
