‘Paradigme’ is the new men’s fragrance from Prada
It is the result of a collaborative effort between three leading names in perfumery: Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville.
Prada
Prada Linea Rossa and Red Bull rewrite the history of skysurfing
Sean MacCormac became the first person to slide down the iconic cables of San Francisco’s Bay Bridge.
Prada Turns Basketball into a Luxury Object
Prada launches a basketball as a collector’s item, reinforcing its approach to sport through the lens of luxury and aesthetics.
