Lila Moss stars in the campaign for the PUMA and Madhappy collection
Oversized silhouettes, neutral tones, and subtle embroidery convey a message of calm, community, and authenticity.
Puma
PUMA sparkles for Swarovski’s 130th anniversary
The result is a piece that seems to move even when at rest, a design exercise where light becomes texture.
PUMA and Louis Gabriel Nouchi together this season
The silhouette, which now abandons the classic strap system, is reimagined in the form of an ankle-length sock, while retaining the unmistakable character of the Mostro.
