The invisible endorsement: when artists sell without selling
In a context saturated with messages, artists no longer advertise brands: they place them in exactly the right spot and let the rest happen.
Rihanna
Rihanna: how to stay the ultimate pop star without releasing an album for 10 years
Today marks ten years since the release of ANTI, Rihanna’s last studio album. Even so, she remains one of the most relevant and most listened-to artists in the world. Amid endless comeback rumours, we analyse the ten keys behind her long-term success.
“LETS GOOOO BABY”: Rihanna celebrates the artwork for A$AP Rocky’s Don’t Be Dumb
A$AP Rocky unveils the artwork for Don’t Be Dumb and Rihanna reacts with a message that fuels the hype around the release.
