For her first collection as creative director of the French fashion firm, Virginie Viard – Karl’s right-hand man – has decided to vindicate the values of the house.
Prada has presented its Resort 2020 proposal at The Piano Factory, Prada’s New York office complex. A clear message permeated the entire proposal: there is beauty in simplicity.
The expression “money talks” can be perfectly applied to what has happened with Prada; the brand has decided to leave its origins temporarily to travel to the Asian continent and present its Spring/Summer 2020 collection in Shanghai.