Pre-sales of the film about the singer’s last world tour have surpassed the sales of films like “Barbie” and “Spider-Man: No Way Home”.
Taylor Swift has brought forward the premiere of her film “Taylor Swift: The Eras Tour” due to “unprecedented demand” for tickets from her fans. As a result, fans who were able to attend the premiere of the artist’s film were quick to try and cash in on all the merchandise that was there. From cups to personalised popcorn buckets.
Those lucky enough to be invited to the world premiere of Taylor’s film in Los Angeles on Wednesday rushed to eBay to sell items from the cinemas. However, notorious resellers have begun to appear on the internet offering the products for prices double their original cost, just as auction houses have begun to snap them up.
“I can’t thank you enough for wanting to see this film that so vividly reflects the favourite adventure I’ve been a part of: The Eras Tour. And the best part is that it’s an adventure we’re still on together,” the 33-year-old singer said on social media. The film is a three-hour tour of Swift’s performances around the world on her eponymous tour and will be released in 90 countries.