The black lily becomes the central symbol of SHOOP SS26

For the Spring-Summer 2026 season, SHOOP unveils a collection that transitions between fragility and strength, a balance between the spontaneous and the natural, which stands as a profound reflection on the raw and subtle beauty of the everyday. Far from calculated perfection, the collection proposes an aesthetic built on the genuine, reclaiming imperfection as an act of authenticity. In this context, the brand establishes a continuous dialogue between the ephemeral and the tangible, fusing different elements ranging from the untouchable to the utilitarian with an emotional and symbolic charge.

The collection’s common thread is the black lily, which appears in accessories and details as an aesthetic and philosophical symbol. A rare flower, associated with mystery and solitude, it hides power behind its fragility. In the brand’s universe, this lily is not only translated as a visual adornment, but as a metaphor for restrained expression, the ability to speak without uttering words. With this gesture, SHOOP invites us to reflect on the way we communicate in the contemporary era, where discretion and subtlety often have more power than loud speech.

The pieces that make up the SS26 collection are constructed under the premise of combining seemingly disparate elements that manage to create a unique harmony. Light, airy, and soft fabrics in light, almost ethereal tones are intertwined with more robust and functional materials such as nylon and denim. This fusion not only gives the collection aesthetic complexity but also amplifies its philosophical proposition: the sensitive and the practical can coexist in the same piece, responding to both the emotional and functional needs of the individual.

Each garment in the collection moves naturally between these two worlds: that of softness and that of durability. This contrast is found not only in the materials but also in the construction of the garments themselves, which manage to convey a sense of freedom while maintaining a solid structure. The collection is not limited to the visual, but also explores the interplay between the material and the emotional, creating an atmosphere where the intimate and the public intertwine, offering the SHOOP wearer a personal and profound narrative.

Maxi bags play a fundamental role in the collection. These accessories become the perfect finishing touch to each look, reaffirming the idea that utility can also be a manifestation of expressiveness. With their oversized size and bold structure, the maxi bags become a visual statement in the same way that a piece of clothing does. Their presence not only speaks to the practical needs of everyday life, but also represents a style that is unafraid to stand out, an unpretentious elegance yet full of character.

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SHOOP’s SS26 collection is a sophisticated reinterpretation of what it means to dress in the 21st century. It embraces the poetry found in everyday life, in the very functionality of the objects that surround us, and in their ability to communicate something beyond the superficial. With this collection, SHOOP has managed to distance itself from passing fads, creating a proposal that not only seeks to dress, but also to convey a profound message: that of a fashion measured not only by its appearance, but by the story it tells, by the way it connects with the essence of being human.

SHOOP FW25: reinventing the everyday in a game of contrasts.