The boho aesthetic is back this season with the Simply Fendi bag

That the boho bag went out of fashion years ago is a statement we had no doubts about. However, after the autumn/winter fashion weeks and the cyclical nature of fashion, we can no longer be sure of this with the same certainty. The big fashion houses have reinterpreted boho-chic, turning it into the term: modern boho, bringing this aesthetic to the forefront of trends.

The boho aesthetic is representative of an energy, not of a specific decade -although we associate it with the 2000s-. Of a carefree, fun, sexy girl who, above all, dares to play with fashion and let’s be honest, with all the trends and aesthetics of the 90s and 2000s that have been renewed during these last months, the return of modern boho has been a recurring theme this season.

Modern boho is all about neutral colours that are brought to life with warm, nature-loving tones. Ruffled kaftans, flowing dresses and suede high boots are positioning themselves as the must-have items of the season, with wedge-heeled clogs being the piece par excellence for 2024. But what bags will we be able to find? Fendi has launched what is going to be the reigning bag of this trend; a sophisticated, minimalist and practical bag: the Simply Fendi.

Its name derives from the simplified design-inspired by an archival shape from the late 90s-and the effortless sophistication that enhances the soft, elegant Corvara calfskin leather chosen for this new creation. Characterised by a glossy finish, this luxurious leather is the result of research into ancient tanning techniques, obtained through a long process of all-vegetable tanning. The texture is therefore natural and rounded, simple yet rich, and iconic thanks to a tone-on-tone leather FF buckle on one edge of the bag, to be worn over the shoulder.