Urban Sophistication is getting ready for a Bratz summer. Yes, you read that right. The fashion accessories brand is teaming up with the iconic Bratz dolls for a capsule collection that fuses their unique aesthetic with the brand’s iconic balloon cases.
Inspired by Jade, Sasha, Cloe and Yasmin, each of the four balloon cases reflects the distinctive personality and style of a different Bratz doll, all presented in special Bratz-themed packaging. To celebrate this collaboration, Urban Sophistication is launching a new campaign starring the most iconic dolls of our childhood, dressed in pieces from the brand’s latest “FEEELS Famous” clothing collection.
“When we received a message from the Bratz design team, we immediately knew what this collaboration would be like,” explain co-founders Neta and Elad Yam. “Bratz are the original influencers who really shaped our style and attitude when we were kids. Instead of creating Bratz-inspired merchandise, we wanted to design pieces that reflected what the dolls would wear, and then make human-sized versions of these pieces.”
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