The end of an era? Hailey Bieber could sell Rhode

Rhode, the skincare and makeup brand founded by Hailey Bieber, could be about to take a crucial turn in its history. According to close sources quoted by Reuters, the model and businesswoman is reportedly in the early stages of exploring a possible sale of the company.

Rumours indicate that Bieber has already begun preliminary talks with big-name investment banks, such as JPMorgan Chase and Moelis, to gauge interest from potential buyers. There is talk of a sale figure that could reach a billion dollars, a move that would undoubtedly catapult the brand to new heights.

Although no sale process has yet been formalised, talks suggest that Hailey Bieber is considering various strategic options to take Rhode to the next stage of its growth. Both investment firms and Bieber herself have declined to comment on the matter.

Since its launch in 2022, Rhode has captured the attention of the beauty world for its minimalist aesthetic and collaborations with high-profile celebrities such as Tate McRae and Claudia Schiffer. Its products sell out in minutes, cementing its position as a cult brand in the market. With a philosophy that prioritises skin health, Rhode has earned not only a place in the beauty universe, but also the backing of a legion of fans.

Hailey Bieber, who is the daughter of actor Stephen Baldwin and wife of Justin Bieber, joins a growing list of celebrities who have launched their own brands and are now looking for strategic options, such as Rare Beauty or Honest Beauty. The sale of Rhode could mark the beginning of a new era in the industry, both for the brand and its founder.

Rhode returns with an innovative proposition: the Peptide Lip Shape.