The fifth edition of MMMAD, Madrid’s Urban Festival of Digital Art, will be held from 9 to 31 May in various spaces around the city, with a special artistic focus on the neighbourhood of Carabanchel. This year, the Festival will explore the contradictions that the digital world poses to us on a daily basis, with every click, tap or scroll, will delve into the dilemmas that our artificial symbionts provoke in us, will tackle algorithms without prejudice and will try to think collectively about the role of technology in society.
The free programme will consist of urban exhibitions, installations, workshops and immersive projections. All of this under the umbrella of the theme ‘i’m feeling lucky / voy a tener suerte’, based on the help button of the world’s most used search engine, which will encourage debate and human contradictions about the use of algorithms and the results of these. The festival will be inaugurated on 9 May with the opening of all the exhibitions that can be visited throughout the month in different venues in Madrid.
From 10 to 12 May, the festival will feature a programme designed to generate encounters and synergies, share knowledge and celebrate it. Thanks to the support of AC/E Acción Cultural Española, TBA21 Thyssen-Bornemisza Art Contemporary and the Vlex music label, an ambitious programme will be developed, focusing on professional audiences interested in new artistic practices that use technology and new media, with lectures, meetings, performances, live DJ/VJ and workshops.
The aim is to delve deeper into some of the most relevant themes of the sector on an international level and to connect artists with curators, institutions and brands around digital art and new media, promoting the professionalisation of the national context and the positioning of Madrid as a focus for generating thought. In addition, and as a novelty in this edition, on Sunday 12 May, open studios will be held in the neighbourhood of Carabanchel, opening up the workspaces of artists such as Mit Borrás, Johanna Jaskowska, Felina HDB, Álvaro Chior, Pau Jimenez and Lola Zoido, among others.
Among the first confirmed artists: Adrian Notz, Alejandro Vidal, Ana Drucker, Brooklyn J. Pakathi, Carolina Fernández-Castrillo + Diego Mantoan, Clara Escalera + Marie Caye + Andrés Agulla, Dominique Moulon, Guayaba, Janira Planes, Lauren Lee McCarthy, Lola Zoido, Luis Lecea, Mae Lubetkin, Maria Buey, Mario Santamaría, Mayte Gómez, Molly Soda, Natalia Stuyk, Nina Muro, Petra Linhartova, Rayane Jemaa, Sara Bezovšek, Sarah Sadik, Tabita Rezaire, Vanessa Murrell, Vica Pacheco, Young-Hae Chang Heavy Industries.
The Festival launches the largest call for digital art in public space to date. From 20 March to 20 April, artists from all over the world will be able to submit works of up to 10 seconds in length that respond to this year’s theme, i’m feeling lucky / voy a tener suerte. A jury of experts will select 30 finalists who will see their work displayed in more than 400 Clear Channel digital billboards around Madrid during the month of May. In addition, three €500 prizes will be awarded thanks to the support of the Creative Campus of the Universidad Europea.
This is just a preview of all the actions that will take place in different spaces in Madrid during the month of May, to find out more go to mmmad.art.
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