What if fashion was more therapy than trend? What if laughing at oneself was the basis of a collection?
Welcome to the universe of REPARTO, where the catwalk is, rather, a carefully orchestrated tragicomedy and the garments a visual script written with stylish irony. The aim is clear: to question everything.
This season, Ana Viglione and Margil Peña are at it again, looking sideways at the system to launch a collection that looks us straight in the face and asks us what role we are playing today. And that’s why the campaign exudes humour, vulnerability and drama in each and every one of its pixels, with the aim of putting on the table for debate all the difficulties involved in making a name for oneself in the industry (and doing it well).
Each design seems to be taken out of the wardrobe of a character that could be anyone after three coffees, an existential crisis and an attempt to go to therapy. A hug with a double meaning. An inopportune message. A gif. A meme with a story.
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