Through the Canvas for Creativity platform.
Pull&Bear is once again focusing on emerging creativity by joining forces with Marie Lueder—a key name in the British Fashion Council‘s NEWGEN programme—who is leading an unprecedented collaboration with the brand to present a capsule collection that blurs the boundaries between past and present with exquisite precision.
The result of this encounter is an exercise in reinterpreting Gothic and medieval imagery from a deeply contemporary, experimental perspective that is closely connected to today’s culture. The collection, which is being presented as part of London Fashion Week SS25, will first be unveiled on the Lueder catwalk, and then at an exclusive event where the capsule collection will have its own space.
True to his unclassifiable vision, Lueder takes Castlecore into new territory: pagan rituals, ancestral symbols and medieval aesthetics intermingle with clubbing codes. The contrast creates a fascinating hybrid universe, where tradition dialogues with the fluidity and aesthetic freedom of the present.
The collection has been designed from a genderless perspective and consists of 20 garments and 6 accessories, including a handbag and high boots with asymmetrical knots that are already set to become cult items. In addition, outerwear pieces in transparent technical nylon, reinterpretations in blue denim, knitwear designs and a graphic T-shirt in intense purple take centre stage.
After the show, the celebration moved to Oxford Street, where Pull&Bear opened its flagship store on 11 April. The space, designed as a showcase for the brand’s new identity, this time hosted Lueder‘s imagery, creating a futuristic and sensory atmosphere. The afterparty became an immersive experience where Manuka Honey and Rat Section set the tone for the night with a set charged with pure London club energy
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