According to a study by KAYAK, the most widely used travel search engine, Thailand is emerging as the new destination for set-jetting enthusiasts.
And you may ask… what is ‘set-jetting’? Well, it is the trend that invites you to travel to the places where your favourite films and series are filmed. A global phenomenon that not only affects film buffs, but any traveller in search of new and unique experiences. In Spain, 40% of tourists choose their destinations based on the locations they see on screen. That’s why KAYAK has decided to put the spotlight on this booming movement and has discovered that Thailand is the next hotspot for fans of ‘The White Lotus’.
After the great interest that the second season provoked in Sicily, where searches for flights and hotels increased significantly in 2022, the HBO series directed by Mark White has now set its sights on Thailand, specifically the luxury resorts of Bangkok, Phuket and Koh Samui.
More specifically, flight searches to Spain from Spain are up 11% in 2025 compared to the previous year, while in the week of the third season premiere, flight searches jumped 47%. This significant increase is also reflected in hotel bookings, which rose by 9% in the days following the launch of the series.
So, if you’re already planning your next trip to Thailand, know that KAYAK says the best dates to do so are the week of 22 September.
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