The Kim Kardashian phenomenon: from reality star to billionaire

Kim’s success comes from her ability to leverage social media. With 364 million followers on Instagram, she is one of the most influential people on the platform.

The Kardashians, with their influential reality show, “Keeping Up With the Kardashians,” transformed the perception of television fame and shaped influencer culture. All of the sisters, including Kim, have capitalized on their fame in multi-million dollar businesses, highlighting the Kardashians’ ability to promote brands and connect with audiences.

On the business side, Forbes estimated that by 2021 Kim would be worth $1 billion, thanks to her KKW Beauty and SKIMS businesses. Following in the wake of her sister Kylie Jenner, Kim leveraged social media to promote her brands, taking a direct and personal approach to interacting with consumers.

SKIMS, in particular, stands out for Kim’s crucial social media presence, sharing behind-the-scenes images, product launches and testimonials, generating authenticity and connection with her followers. Attention to diversity and inclusion has been key for the brand, responding to consumer demands in real time.

All in all, Kim Kardashian has proven to be a master of influencer marketing by building her own multi-million dollar empire.

And, speaking of celebrity… Kim already predicted it: the puffer will be maxi (or won’t be).