The campaign is inspired by a game show where the actress multiplies herself to play the animated host and two versions of herself.
The Euphoria and The White Lotus actress continues to prove that talent is not only on screen, but also in her ability to connect with skincare. She does so by developing her role as a LANEIGE ambassador with the most fun campaign to date: ‘The Laneige Show’.
In it, Sydney becomes, at the same time, ‘Syd’ and ‘Sweeney’, who answer skincare questions in a completely unique way, creating a very original tie-in.
The creative proposal puts one of the brand‘s most iconic products at the centre of the action: the ‘Water Bank’ moisturiser. This moisturiser, which was relaunched earlier this year, is accompanied by two new formulas: an ultra-light hydrating gel and an intensive deep repair cream. All three products ensure long-lasting hydration, keeping skin fresh and radiant throughout the day, while reinforcing the skin barrier.
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