David Sims captures the protagonists of the campaign in an atmosphere of purity and timelessness.
With natural light bathing the gardens and interiors of the Pavillon de Musique de la Comtesse du Barry, the new era of ‘Lady Dior’ evokes 18th-century French references, a direct nod to Jonathan Anderson‘s first creations for the Maison.
Far from artifice, the actresses pose with an almost instinctive naturalness, giving Dior‘s exclusive and iconic handbag a Renaissance aura, thus revealing its ability to reinvent itself season after season without ever losing the essence that makes it unique.
‘The Lady Dior is one of the most iconic bags in history. I love that when you associate it with someone like Mia, Greta or Mikey, it suddenly becomes something new,’ says the creative director.
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