‘Crafted Collection’ is an olfactory trilogy that reinterprets the art of fragrance from the authenticity of the artisan’s touch.
A new era dawns under the creative direction of Jack McCollough and Lazaro Hernandez, who are delighted to unveil a new collection comprising Bittersweet Oud, Iris Root and Roasted Vanilla. Three fragrances that celebrate the unique notes that define the personality of each one. Three worlds that intersect in the same sensory language.
The first option reimagines the classic oud with a contrast between resinous intensity and the citrus freshness of bitter orange, enveloped in sandalwood. The second unfurls the powdery character of iris with a spicy complexity that blends Timut pepper and angelica seeds. And the last one breaks away from the clichés of the sweet genre by blending toasted vanilla, mellow cognac and a spicy touch of pink pepper.
To celebrate this new narrative, LOEWE Perfumes has chosen actress Eva Victor, known for her sharp wit and natural elegance. She embodies the House’s contemporary vision, posing for Tim Elkaim‘s camera.
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