A trend-setting collaboration both on and off the court.
When two industry giants coincide, the world comes to a standstill. And even more so when an iconic character like Coco Gauff is added to the formula. The American champion joins the proposal to unveil all the details of the new Coco CG2 silhouette and the selection of garments that complete the launch.
Before he takes on the competitions in Rome, Berlin and Cincinnati, Gauff is showing off in this campaign that brings together the best of two worlds: the technical sportswear of New Balance and the tradition of Miu Miu. From technical silk zip-up sweatshirts to reinterpreted tracksuit bottoms, all with the shared brand emblem and in a vivid colour palette of navy, white, red and green.
But the star design is undoubtedly the Coco CG2, which finds a new life under the refined and irreverent aesthetics of the Italian house. A celebration of lifestyle, sneaker tradition and the athlete’s competitive spirit.
The limited-edition collection will go on sale on 10 September through Miu Miu, and will be presented at a major event in New York.
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