The love story between anime and fashion

Escape to other worlds or fantasies becomes an escape route from decadent or unwanted realities. Within this escapist mode, animation is positioned as an eternal source of inspiration for fashion, which is now reaching a kind of divine ascension thanks to designs such as the MSCHF and Astro Boy boots, or the collaboration of Loewe and Studio Ghibli. Have we already entered the era of anime-core?

Cartoons have stimulated over the years the creation of infinite collections or works of art, but if there is something that has stood out today within that universe, it is anime and manga. In this sense, we only have to see the success and the rise to viral object of the “Big red boots” of the artistic collective MSCHF inspired by the iconic Japanese manga Astro Boy. Boots that aroused love, memes and hate in equal parts, which were resold for 1,400 dollars.

Recently, Jimmy Choo stood out within this imaginary through a collaboration with which it paid tribute to Sailor Moon. A capsule collection composed of knee-high boots in baby pink, platform shoes with glitter and a handbag decorated with illustrations of her cartoons and cartoons.

CARTOON FASHION

The creativity that can be diluted from animation is established as an artistic expression from which have drunk from Murakami and Poku Culture in Louis Vuitton to JW Anderson and Studio Ghibli. A wake in which Loewe already plunged last year with a collection inspired by the film “Spirited Away”, while Balmain referenced Pokemon.

Within the incursion of fashion into the world of anime or manga, the aesthetics of Japanese films and series such as “Akira” by Katsuhiro Otomo have inspired generations of designers with pieces like the akira red biker suit: a memorable reference that has been remastered from Comme des Garçons and Supreme to Ye for the Donda live show.

The background that drives all this paradigm shift in which anime or cosplay or Japanese culture transcends the marginal sphere to enter the cool seems to be nostalgia. A trend or emotion that influences the zeitgeist through harajuku fashion or kidcore aesthetics within a society that prefers to bet on magic rather than reality.