As it does every December, the search engine gives us a glimpse into the pulse of global culture through its Year in Search.
The time has come to look back and review the year through one of the most honest indicators: what we searched for on Google. And in doing so, we realise that the trends of 2025 paint a cultural picture that goes far beyond keywords. They speak of collective concerns, urgent information needs, curiosity, constant learning and a vital need to understand the world—and survive in it—in real time.
Google Year in Search has been compiled based on the biggest spikes in searches in 2025 compared to 2024 and analysed in more than 60 countries, reflecting what made a strong impression on our minds.
GLOBAL
Top Searches: Gemini
News: Charlie Kirk assassination
People: d4dv
Passings: Charlie Kirk
Actors: Mikey Madison
Movies: Anora
Songs: DtMF de Bad Bunny
TV Shows: Monster: The Ed Gein Story
Books: Regretting You – Colleen Hoover
Podcasts: The Charlie Kirk Show
Athletes: Terence Crawford
Sports Teams: Paris Saint-Germain FC
Sports Events: FIFA Club World Cup
Games: Arc Raiders
Recipes: Hot Honey
SPAIN
News: Blackout in Spain
Who is…: Who is the new Pope?
How to…: How to take photos with AI
Why…: Why has the power gone out?
What does it mean…: What does ageism mean?
Which is Better…: Which is better, diesel or petrol?
Movies: Anora
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