The physical and the digital meet again in Louis Vuitton’s latest launch

Through Web 3, Louis Vuitton embarks on a new journey of creation where the exceptional is created, dreamed and crafted: a piece that reveals a different way of travelling.

It all starts with the iconic and historic LV trunk, a symbol of innovation and creativity with more than 160 years of history that has been adapted over time through new shapes and materials. Now, the Maison has created the VIA Treasure Trunk, the first digital trunk designed for those looking to travel through new dreams and new realities and collect unique creations along the way.

Inspired by Louis Vuitton‘s unique vision and savoir-faire, this boot has been designed to drive the creation of future creative icons by providing its owners with a key that unlocks the first Digital Collectible. The ultimate union between an exceptional product and digital culture.

Each trunk is priced at €39,000 and will be available in very limited quantities of a few hundred pieces as they will act as portals to a world where LV will reveal new products and exclusive experiences. The VIA Treasure Trunks are Soul-Bound, which means they will be linked to the person who buys them. It will be the owners who will be able to unlock the Maison‘s new and unprecedented collectibles.