According to reports by Barclays analysts, the economic value of Rolex in the UK has increased by 4% while in the US it has remained the same.
The price rise comes just two months after the lowest fall in two years on the secondary market – a 42% drop from its highest level in April 2022. One of the main reasons could be the difference in the strength of the currencies of the different countries, as in recent years the value of Rolex rose at the exact moment when the pound reached its lowest point compared to the US dollar.
In the United States, however, the price of the brand’s watches remains unchanged, which could indicate that demand in the country is expected to fall. A situation that should not worry the company, since according to the financial multinational Morgan Stanley, annual sales amount to some 10.5 million dollars.
And speaking of watches… These are the entry-level models we recommend if you want to start a collection.
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