The PUMA Suede through the DIY approach of LAAMS

The sports giant has teamed up with the Lower East Side creative hub to reinvent one of its most iconic silhouettes.

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Inspired by DIY and with the aim of offering an artistic and customisable experience, the ‘Black Canvas’ model emerges, a double-layer trainer made of canvas that can be detached to give way to a second colourway hidden in the lower part. And to make this encounter even more interesting, PUMA proposes a fun game that invites users to create a unique expression through the message ‘Wear them into the ground’.

Other details that make the difference are the fur laces, the silver jewels that sign the collaboration and even a map of the New York neighbourhood where LAAMS is located. The trainers are delivered in a canvas bag decorated with sketches of the design and a box that looks like a white canvas on watercolour paper.

The PUMA x LAAMS Suede will go on sale on August 3rd through the New York brand’s website and in selected PUMA stores.

And speaking of sneakers… Converse makes Poppy Prescot’s Chuck 70s a reality.