The Ray-Ban Wayfarer Puffer imagined by A$AP Rocky has arrived

A bold, sculptural and cult status reinterpretation of the most iconic Italian model.

Their unexpected volume, vibrant colour palette and artistic finish make them the ideal eyewear choice for this season. The new Puffer Wayfarer exudes attitude from every angle. They already stand as the symbol of a new era.

‘I present my first interpretation of the classic Wayfarer model: the Puffer’ is how Rocky himself sums it up. Because yes, they are his in body and soul. The campaign, shot in his native Harlem, is a love letter to the neighbourhood where he grew up. The neighbours, the local artists, the voices that build his community are the undisputed protagonists of the proposal. And the result is profoundly human.

We first saw the model at the Met Gala 2025, when the artist appeared in a unique version of the glasses, made of 18-karat gold, gemstones, natural diamonds and an oversized logo that screamed bespoke exclusivity. Now, you can find them in a wide variety of colours at ray-ban.com.