The second edition of the WOW Urban Festival has arrived

From May 20 to 26, WOW Gran Via will host numerous activations where it will bring together the most prominent brands of the current urban scene, fun music sessions and many friends.

After the successful reception it had last year, the WOW Urban Fest returns to conquer the Gran Via in Madrid to offer new exclusive experiences from the hand of the best curators and brands of the streetwear scene. In addition to all the activities that will take place throughout the week, there will be many prizes and gifts every day from COLD CULTURE, WASTED PARIS, 93 SIERRA CROSSES, Asics and New Era!

In this second edition of WUF there will be even more interactive experiences in which to connect with some of the disciplines that have always defined urban culture. This is the case of the Graffiti workshop with TITO CUSTOMS, who will paint live the T-shirt customization space on Monday, May 20 at 6pm on floor -1 or the NOWHERE activation with the artist @acondieresis that will take place on Thursday, May 23 at 7pm.

For the most competitive… Kappa table soccer tournament! Over the course of an hour, 6 games of 7 minutes will be played. The winner of each of them will win a prize and the final winner… An even bigger prize. When? Wednesday, May 22nd at 19h. And at 20h, WOW Pong Tournament on floor 0, where you can show your skills and win an exclusive prize from STMNT Grooming.

HIGHXTAR. will be present at the festival on Thursday 23rd at 19h in the exclusive talk that we will give together with Muna to all those cap lovers. If you also own a 59FIFTY and you are passionate about collecting these accessories, you can’t miss it for anything in the world, we’ll be waiting for you there!

And if you are passionate about barbering and hair care: Barbering Session with @franaranda_the same day at 20h.

Click here and register for your favorite activities so you don’t miss out.

See you at WOW Gran Vía!