Imagined by make-up artist Katie Jane Hughes, responsible for some of the most iconic looks of Dua Lipa, Hailey Bieber or Ashley Graham, among many others.
It’s one of the creamiest matte lipsticks on the market right now, and it’s from beauty brand KJH.brand. After just over a year of developing the best possible formula, the brand is pleased to present Soft Smude Lip and Cheek, which is completely waterless in order to offer unprecedented pigmentation, and is enriched with moisturising ingredients such as vitamin E and Salicornia extract.
Another of its charms lies in the ease with which it glides over the skin, ensuring a velvety matte finish and a blurring effect that makes the skin look incredibly radiant. It’s easy to use and even easier to blend. It’s got it all.
Available in five different shades: Soft Tomato, Soft Berry, Soft Coral, Soft Raisin and Soft Pink, you can find it now on the brand’s official website.
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