This book analyses the evolution of women’s sportswear

Nike and Phaidon are embarking on a new venture entitled ‘Look Good, Feel Good, Play Good’.

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Over 350 pages of previously unpublished content featuring interviews with athletes and historians such as Naomi Osaka, Sha’Carri Richardson and Dina Asher-Smith; insightful reflections by Professor Samantha N. Sheppard and curator Michelle Millar Fisher; archival images; illustrations and fabric samples.

In addition, through five key pieces that have marked the history of women’s sport, the swoosh giant will invite readers to travel through their own design history and understand the relationship between women and the garments that have accompanied them over the years.

‘Look Good, Feel Good, Play Good showcases the work Nike designers have done over the past 50 years to revolutionise and advance women’s sport,’ says Amy Montagne of the Nike Women team.

Make your reservation now on the official Phaidon website and don’t miss out on your copy.