The iconic Charli XCX has once again proven that skin preparation is an essential ritual. During her headlining performance at Oslo’s Øya Festival, the British artist fully trusted the ancient precision and contemporary innovation of Beauty of Joseon, the cult brand that fuses the wisdom of traditional Korean medicine with high-performance cosmetic formulations.
The South Korean brand has positioned itself as a standard-bearer within the industry thanks to its high-quality natural ingredients, lightweight formulas, and a flawless finish that enhances the skin’s natural beauty. In Charli’s case, her pre-makeup routine was carefully designed by her trusted makeup artist, Yasmin Istanbouli, who used four of the house’s most iconic products.
The protocol began with the Centella Asiatica Calming Mask, a soothing and ultra-hydrating veil that reduces any signs of irritation. Next, to revitalize her eyes after the demands of the tour, she applied the Revive Eye Serum, formulated to reduce puffiness and dark circles. The preparation continued with the acclaimed Glow Serum, whose high content of niacinamide and propolis extract provides luminosity and progressively improves skin texture.
As a final step, the singer completed her ritual with the new Day Dew Sun Cream SPF 50, a melt-in sunscreen that not only protects against UV rays but also leaves a crystalline finish—the coveted glass skin—perfect for enhancing any makeup look, including Charli’s signature grunge glamour.
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