This is how Dior celebrates the arrival of Jonathan Anderson's collections in its boutiques

With a series of immersive exhibitions in some of its most iconic shops around the world.

From Paris to London, from Le Bon Marché to Selfridges, Dior transforms retail into a unique experience as it embarks on a new creative chapter led by Jonathan Anderson. In these stores, the past, present and future engage in an uninhibited dialogue, revisiting the archives to reinterpret them with humour and imagination.

The scenography takes its cue from the boxes in Dior‘s first boutique, Colifichets, transforming them into a playful, almost theatrical installation. The unmistakable grey of 30 Avenue Montaigne envelops everything: boxes stacked in impossible towers, overflowing shop windows and mischievous buttons acting as tightrope walkers.

Among these almost surreal structures appear elegant, acrobatic figures climbing, playing and opening briefcases as if they were magic chests. Inside, the Maison‘s new obsessions designed by Jonathan: the reinvented Lady Dior, the Dior Book Tote embroidered with covers of literary classics; the new Dior Bow bags; revisited versions of the Dior Normandie; Dior Roadie shoes; Dior Archie loafers; and, of course, a carefully curated selection of ready-to-wear garments.