A quarter marked by global tensions and a faltering economy.
The second report of the year published by the Lyst Index—the definitive metric that measures what is truly fashionable on a global scale—reveals a season in which objects of desire have become smaller, but no less meaningful. Against a backdrop of tight budgets and latent nostalgia, accessories, footwear, and “mini” purchases have taken centre stage.
Lyst‘s methodology, based on the behaviour of more than 160 million shoppers and powered by an algorithm that combines searches, social media mentions and global sales, translates the emotional and cultural pulse of the market into a ranking that is as revealing as it is influential.
In Q2, Miu Miu continues to lead the industry thanks to its unique understanding of the present. The Italian brand’s preppy revival continues to be felt strongly, and its suede loafer with embroidered logo—a hybrid between school uniform and fashionista fetish—ranks fourth among the most popular products of the quarter. Its back-to-school aesthetic resonated globally, confirming that eternal youth remains fashion’s greatest aspiration.
In contrast, The Row has positioned itself as the big revelation of the season, reaching its highest ever position in the ranking. The reason? The Dune sandals, minimalist footwear that has successfully seduced a wide range of consumers. Searches shot up by 162% after they were seen on Jonathan Bailey‘s feet, confirming that minimalism, when done well, can also go viral.
Juju Vera‘s shell necklace climbed to seventh place. A piece that exudes craftsmanship from every pore and, at the same time, responds to that generational longing for objects that tell stories beyond their form. In the same vein, Jacques Marie Mage‘s sculptural sunglasses are gaining momentum, embodying the new narrative luxury.
Sneakers were also big players in Q2. Of the ten most sought-after products, six are trainers. Vibram FiveFingers experienced a 110% boom in traffic on Lyst, proving that fashion remains obsessed with the fusion of performance and style. On the other side of the same phenomenon, Isabel Marant‘s Beckett sneakers have found a new platform for growth in TikTok and the Y2K effect.
The adidas Adicolor Sprinter shorts are worth mentioning, as they have become an undisputed favourite. Their sporting heritage, retro spirit and affordable price have propelled them to third place in the global ranking, reinforced by appearances in the looks of Harry Styles and Bella Hadid.
For its part, Chloé saw a 33% increase in demand thanks to its relaxed bohemian DNA and the organic evolution of its aesthetic language. The same applies to Burberry, which is once again among the most prominent brands thanks to its cool Britannia revival.
Beyond the top 10, Pucci is rising to the surface with a 96% increase in searches, while Rohe is reclaiming the power of quiet luxury.
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