FOOTDISTRICT came to ScrapWorld through an immersive installation, allowing visitors to discover all the details of the Air Max Big Bubble from the inside.
Coincidiendo con el décimo aniversario del minorista y celebrando el Día Air Max en ScrapWorld, los visitantes de la feria pudieron disfrutar de un stand exclusivo y explorar, gracias a la realidad virtual, cómo es una unidad Air Max por dentro.
A unique experience designed by FOOTDISTRICT that offered a new perspective on the Air Max 1 86 ‘Big Bubble’ never seen before. It is a vision that works as an evolution of Outer Shelf, a creative and communicative approach driven by FD, where its community explores different virtual spaces.
Thus, the ScrapWorld experience welcomed many attendees, among which were great figures such as ByCalitos or Paula ‘The Backstage Talks’, making it the most “instagrammable” space. On Sunday 26th, the fastest ones could get their own copy of the sneakers that were destined to sell out in minutes, fresh from the Bubble Van of FOOTDISTRICT.
In addition, the retailer joined Caritas in a solidarity action. Through a donation campaign, they offered a new life to a selection of used trainers, giving them to those who need them most.
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