Mad Cool set Madrid alight once again on the 10th, 11th, 12th and 13th of July thanks to Aperol Spritz, its community and its impressive line-up. This year, the festival was not only a hotbed of music and trends, but also underwent a total transformation thanks to the sparkling energy of Aperol Spritz. The iconic Italian aperitif and sponsor since 2018 was once again present at the festival, making every moment a moment to remember. Thanks to the brand, the HIGHXTAR. team had the pleasure to live the experience.
Music, friends, dancing and Aperol Spritz in hand, there is no better combination when it comes to festivals. The refreshing essence of the brand and its casual attitude made it the true epicentre of the festival. In the Aperol Spritz space we were able to enjoy an impressive main bar and a rest area where you could have a good aperitif at sunset. The brand set up a fun game ‘Aperol Dance of Joy’ where attendees could choose songs and dance on a platform.
As night fell, we moved to the stages to enjoy the different performances programmed. The British pop star Dua Lipa took the show to the next level with her powerful voice and stage presence. We also highlight Rels B who made it clear why he has become one of the most listened to Spanish artists in the world. Likewise, DJ and producer Paul Kalkbrenner managed to create a unique atmosphere that caught the audience from the first beat, positioning himself as one of the stars of the festival.
The presence of Aperol Spritz at Mad Cool represented a harmonious fusion of music and fun. While we enjoyed the performances of our favourite artists, we also had the opportunity to immerse ourselves in a full sensory experience thanks to Aperol Spritz that sublimely intertwined music and flavour. Our foray into their activation allowed us to capture the most emblematic moments of the festival. We also took the opportunity to chat with some of the talents who didn’t want to miss out on this special event.
Below is a video summary of everything we experienced there, brought to you by Aperol Spritz:
Enjoy responsible consumption 11th.
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