Global launch and exclusive tour by Jaden Smith across fashion capitals.
Christian Louboutin inaugurates a new chapter in its menswear line with the presentation of the Fall/Winter 2026 collection, the first developed entirely under the creative direction of Jaden Smith. The proposal marks the beginning of a renewed vision for the French maison, merging its legacy in luxury with a contemporary vision aligned with the codes and sensibilities of new generations.
To accompany this launch, the brand has transported its universe to a 17th-century château located on the outskirts of Paris. Surrounded by stately salons, perfectly manicured gardens, and elements that evoke the weight of history, the campaign connects Christian Louboutin’s legacy with a contemporary vision driven by Jaden Smith.
In this vein, far from opting for a uniform aesthetic, the images celebrate the diversity of styles and personalities. Analog-inspired textures, intimate framing, and photography with cinematic character reinforce an atmosphere that oscillates between memory and reality.
As part of the global presentation, Jaden Smith will participate this month in a series of exclusive events across cities including New York, Los Angeles, Atlanta, Paris, and London, thus consolidating the beginning of this new chapter for the historic maison.
The Fall/Winter 2026 collection is now available in stores worldwide as of June 3.
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