This is JJJJound's proposal for an European Vacation

What remains true about Montreal-based JJJJound is its commitment to simple yet appealing staples. There is no fluff or grandeur, as the charm lies in its timeless minimalism. The brand has unveiled its latest European holiday lookbook for the season, which remains in line with its personality.

JJJJJound is the unexpected masterpiece of Justin Saunders, a Canadian creative who in 2006 launched an inspiration and trend blog and is now responsible for some of the most important sneaker, clothing and homewear collections globally. Under an aesthetic with its own codes, in the end what defines JJJJound’s products is the homogenisation of the last and the design, which are also present in his latest European Vacation collection.

The most striking pieces in the collection are a beige linen four-button jacket and a military-style cotton cargo jacket. Both jackets and their shades and materials are complemented by matching shorts, making the looks perfectly wearable throughout summer and autumn. The remaining garments also come in beige and olive tones along with black and white. To finish off the collection, the brand includes a variety of bags and hats.