LOEWE’s new Paula’s Ibiza 2025 collection arrives, inspired by the iconic Paula’s boutique, once a much-loved style landmark on the island. Summer as a feeling rather than a place; as an energy reminiscent of the city or a holiday: this is the spirit conveyed by the collection.
The vitality of being in harmony with the environment comes to life in the visual portfolio, photographed on the sands of Comporta, Portugal, by Gray Sorrenti. The campaign features talents such as singer and LOEWE brand ambassador GISELLE, actress Sophie Wilde, actor Enzo Vogrincic and actor Jamie Dornan. Each protagonist is portrayed on the beach, with different intensities of light suggesting moments of an outdoor day, from dusk to dawn, conveying the essence of everyday life on the island.
The collection offers a versatile wardrobe that suggests freedom and fun through fluid shapes, handcrafted embellishments, compass and feather motifs, patterns inspired by the island’s abundant vegetation and graphic prints. As a sign of LOEWE’s interest in craftsmanship, woven raffia bags, such as the new Ola, feature traditional techniques and a wavy silhouette with a short doughnut chain.
Woven raffia is boldly presented in the Punch Hole basket, made with thick braids and rawhide belt straps, while a more relaxed version, the crochet Punch Hole Hobo with leather pocket offers a looser weave. The Featherlight Puzzle is offered in a new mini version. In addition, baskets, pockets and pouches are inspired by a garden with embroidered flowers and bees, while handmade bag embellishments are imagined as vibrant flowers or bunches of bright tomatoes, while insects and flowers adorn the pins.
Shoes include the new Rio suede trainer in a burst of rainbow hues and handmade raffia embroidery, and the Anagram slide in a variety of colours or with a kitten heel. The new Petal espadrille reinterprets traditional style with an authentic LOEWE touch. Denim or colourful beaded bucket hats complete the mix-and-match look along with thick, bold Front Lens frames and flower-embellished Daisy Field sunglasses.
LOEWE Paula’s Ibiza collection will be launched on 17 April in selected shops and on loewe.com.
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