Magnum and TwoJeys launch “Seeking the Silver Pleasure,” their second collaboration, with a unique offering that fuses fashion, pleasure, indulgence, and cinema. This time, the two brands have launched a disruptive and ambitious campaign featuring a limited-edition necklace and a short film starring actor Joel Sánchez, which will be presented at Magnum’s annual Cannes Party.
An exclusive necklace inspired by the new Magnum bonbon
The physical piece of the collaboration is a limited-edition necklace, inspired by Magnum’s newest product: bonbon. This is Magnum’s first snack-style offering, designed for those seeking a dose of indulgence at any time of day and any month of the year. Ideal for sharing or enjoying during your snack time, they are the perfect treat adapted to today’s fast-paced lifestyle.
Following this new Magnum launch, TwoJeys has created a necklace using silver chocolates that reflects the essence of the original product, visually connecting with the Magnum bonbon and becoming a symbol of luxury and desire. This limited and exclusive piece will be launched on May 18th in TwoJeys physical and online stores in Barcelona, Madrid, Valencia, Seville, La Roca Village, Paris, London, and Amsterdam.
A cinematic campaign exploring the pursuit of pleasure
The centerpiece of the collaboration is a 3-minute short film titled ‘Seeking the Silver Pleasure,’ which combines the Magnum universe with TwoJeys’ disruptive style. The protagonists embark on a lust-filled quest to find the last Magnum bonbon, a metaphor for desire and passion, key concepts for both brands.
The short film, directed by Tomas Peña, features actors such as Joel Sánchez, from the Netflix series Berlín, Marina Ontanaya (@guidideguindilla), and Alex Royo (@royoalex). This piece unites two worlds in a modern, cinematic narrative, and the full film was presented during Magnum’s annual party at the Cannes Film Festival on May 14.
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