“Brotox” is the term used to describe the use of Botox injections to diminish the appearance of wrinkles and fine lines on the male face.
For many years, cosmetic treatments have been associated primarily with women, and men have tended to shy away from these procedures. But, recently, there has been a change in perspective around male cosmetic treatments: more and more men are turning to options such as “Brotox” to feel and look better.
This procedure, known as “lunchtime treatment,” is quick, relatively painless and requires no recovery time, making it a frequent choice among men looking to improve their appearance without undergoing more invasive surgeries. As with conventional Botox, this treatment involves injecting small amounts of the compound into specific areas. This blocks nerve signals to the muscles, creating a smoother, more rejuvenated appearance.
On TikTok, where the hashtag #Brotox has accumulated more than 18 million views, men have joined the trend, sharing their experiences and results with their followers. This activity has helped break down taboos surrounding male cosmetic procedures, normalizing the idea that men can also seek aesthetic enhancements.
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