This is the new winter collection 2024 of JJJJJound

Montreal-based brand JJJJound launches its eagerly awaited winter collection for 2024, a proposal that shifts away from excess to focus on the essentials that define the coldest season of the year. With a series of 14 looks, the brand offers a modern interpretation of Canadian winter fashion, fusing functionality and elegance with a softness of subtle luxury.

Designed for the urban professional who balances work and personal life and enjoys moments at home, the collection seeks to capture the essence of luxury without ostentation. True to its minimalist philosophy, JJJound is committed to high-quality materials and meticulous craftsmanship. With a focus on versatility, the garments stand out for their ability to blend timeless menswear with a sporty silhouette that exudes sophistication.

The influence of JJJound’s signature sportswear aesthetic is clearly reflected in this new release, which also serves as a prelude to his collaboration with Descente Allterrain. The collection, designed for the colder season, offers pieces that are perfectly suited to layering without compromising on comfort. From tracksuits to quilted coats, denim jeans to functional quarter-zips, each piece is designed to maximise comfort, with special attention to detail in the down puffer, the star of the season.

Soft tones such as grey, tan, navy, black and white, along with a touch of baby blue, maintain the sober palette that has always been the brand’s hallmark. In short, JJJound remains committed to the timeless design and understated luxury that defines its DNA.