The Italian brand officially unveiled its new era at the Fashion Awards 2024, held last night at London’s iconic Royal Albert Hall.
This debut marks a turning point for Blumarine as it begins to redefine itself ahead of the expected launch of the Pre-Fall 2025 collection in January next year.
David Koma‘s proposal boldly balances the house’s romantic and sensual heritage with a contemporary and sculptural approach that promises to reconfigure its identity in the industry. The red carpet of the Fashion Awards served as the perfect backdrop to reveal this transformation, in a bid that combines nostalgia with a clear vision for the future.
Real it-girls like Ashley Graham, Victoria De Angelis, Alice Pagani and Lily McMenamy were among the stars of the night, along with supermodels Georgia Palmer and Malika El Maslouhi. They all wore customised pieces that encapsulate Blumarine‘s new aesthetic: a hybrid of classic femininity and provocative modernity.
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