Located in the historic former Gomenol laboratory on Rue des Petites Écuries in the 10th arrondissement.
Following the debut of its striking space in Stockholm in 2019, Acne Studios is once again turning to architecture with the opening of its new headquarters in the French capital. A new creative temple that connects directly with its identity: sophistication, minimalism and an almost reverential respect for the history of the spaces it inhabits.
The project, conceived by Jonny Johansson, creative director of the House, together with Swedish design studio Halleroed, preserves the majesty of the Hôtel Particulier built in the 1930s and elevates it through a delicate balance between minimal intervention and contemporary pieces by close collaborators. In the creative director’s own words, it is ‘an ode to the original beauty of the building, accentuating its character’.
The tour begins at the former Hôtel Particulier of the Prevet family, pioneers in herbal oils and tinctures in the early 20th century. The central courtyard, presided over by a marble sculpture by Daniel Silver, leads to a solemn reception area, where gilded mouldings, wood panelling and restored parquet flooring interact with furniture by Lukas Gschwandtner, more sculptural pieces by Silver and chandeliers by Sylvie Macmillan.
Right in the heart of the building is the original laboratory, now converted into a showroom. Here, raw concrete columns and a vaulted ceiling with glass tiles coexist with white walls inserted deliberately as a disruptive element. In the middle, two monumental sofas by Max Lamb in bright pink vinyl stand out, in true Acne Studios style.
The space also features a VIP fitting room designed as a textile refuge—with double-height curtains and Gschwandtner seats inspired by reclining bodies—a canteen where the original tiled floor is combined with communal tables, and a stainless steel kitchen reminiscent of a scientific laboratory.
The entire venue is bathed in light: an installation designed by Benoît Lalloz, a regular collaborator with the brand, which reinforces the spatial narrative conceived by Johansson and Halleroed.
‘We wanted the new additions to the space to be quite minimalist, to create a stark contrast with the existing building and enhance the historic atmosphere,’ explains Christian Halleröd, co-founder of Halleroed. ‘I think it’s an idea of honesty, which in a way is very Swedish.’
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
