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This NYX lip gloss has gone viral on TikTok

TikTok can make anything go viral, this time it’s the turn of NYX’s new volumising lip gloss called ‘Duck Plump’.

This NYX lip gloss has gone viral on TikTok

Volumising lipsticks are on the rise and more and more brands are launching products in this style. That’s why NYX has decided to launch its version called ‘Duck Plump’, which is a big hit on TikTok. The truth is that we’ve tried it in the office and it delivers what it promises: extreme volume and deep hydration as well as a subtle tone. Be prepared, though, because although the tingling sensation is temporary, it’s quite intense.

The cause of the extreme instant volume is the ginger oil that stands out in the product’s vegan formula. It also makes the texture oily. And once applied, the volumising effect of the lip gloss lasted for a few hours. The highlight is that NYX’s ‘Duck Plump’ comes in 18 shades, 2 sheer and 16 highly pigmented. We tried shade ’19 – Cherry Spice – Soft Cool Pink’.

@angelicacorona7

#nyxcosmeticspartner The ultimate lip plump using the @NYX Professional Makeup Duck Plump lip glosses 😍 im using the shades “Strike a Rose” “Hall of Flame” and “Pure Plum-P” #nyxcosmeticsfam

♬ original sound – Angelica Corona

What happened to the NYX Duck Plump commercial that aired during Super Bowl 2024?

During the first 15 seconds of the commercial, Cardi B talks about how wonderful the product is. During the second part, the brand takes a comical turn and points out that men misunderstand the “u” in the word “Duck” and use Duck Plump the wrong way, implying that they apply it to their reproductive system. This creative, risky but funny idea seemed inappropriate to the NFL, so the public and Super Bowl viewers could only witness the first half of the commercial.

After Cardi B’s presentation on Duck Plump, a breaking newscast appears where a reporter reports that men are misusing the product and causing chaos at the emergency number. “And we’re live on the air wondering why men are putting Duck Plump where it shouldn’t go,” says the reporter. “Duck Plump makes your lips bigger… Nothing else.” Finally, in voiceover, Cardi B says in a confused tone, “They put it where? Why?!”.

What you should know before following this TikTok beauty trick.

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