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This was Bottega Veneta FW24’s “Everyday Monumentalism”

“Everyday monumentalism” is what Matthieu Blazy called the collection presented at Milan Fashion Week.

This was Bottega Veneta FW24’s “Everyday Monumentalism”

Bottega Veneta is one of the few luxury brands whose name does not refer to its founders but rather to its place of origin, the Veneto – in English it means Venetian workshop – and the collection was a nod to its legacy of craftsmanship. Matthieu Blazy, the brand’s creative director, decided to pay homage to Bottega Veneta’s past and his proposal was an ode to craftsmanship in every sense of the word.

Wood (both on the floor and on the chairs) was at the centre of the staging, and with warm, orange-toned lighting, Matthieu Blazy created the perfect ambience in which to think of nothing else but the working atmosphere of a glass workshop and the sensation of going outside and finding oneself surrounded by Renaissance houses and the very canals of the Veneto region, the place where it all began.

Bottega Veneta’s FW24 collection stood out for its minimalist lines, but with a structured essence. The monumental or architectural character of the outerwear was added to another proposal based on movement through ruffles and pleats. Silhouettes typified as masculine also merged with feminine designs. Shirts, a basic element of the brand, were elevated by mixing them with other fabrics.

Of particular note was the deconstruction of lapels and collars on jackets, coats and jumpers. Another key point was the concept of the ‘double bag’ in terms of accessories while the more subtle ‘future’ prints appeared in different garments. The show was once again attended by producer and DJ Peggy Gou and Julianne Moore and joined by Shygirl, Raf Simmons and recent campaign star A$AP Rocky.

Paparazzi photos of A$AP Rocky and Rihanna arriving at Carbone are the cornerstone of Bottega Veneta’s latest campaign.

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