Tiffany & Co. chooses BTS’s Jimin as global ambassador

After being named a Dior ambassador earlier this year, BTS’s Jimin has now become the official face of Tiffany & Co.

The news was announced through an image in which the South Korean artist poses wearing several ‘Lock’ bracelets, one of the jeweller’s most iconic pieces.

As stipulated in the newly agreed contract, Jimin will star in upcoming campaigns “showcasing her unique approach to jewellery styling when wearing iconic Tiffany & Co. designs” and also at public appearances such as official events.

“Jimin embodies the energy, style and sense of modernity that characterise Tiffany & Co. We are proud and incredibly excited to unveil our future work with him, which will be launched this spring,” says Alexandre Arnault.

And speaking of official appointments… Did you know that j-hope is the new ambassador for Louis Vuitton?