TikTok begins testing an ad-free subscription plan

This new service, available for $4.99, aims to offer subscribers a browsing experience without the annoying interruptions of commercials. 

While TikTok has not disclosed the specific location where these tests are taking place, the company has been clear that this initial phase does not guarantee an automatic global expansion in the future.

Additional details reveal that this subscription will only remove ads provided directly by TikTok, allowing campaigns and influencer marketing to continue unchanged.

It does not appear that TikTok is taking this action out of economic necessity, as recent reports indicate that it has become one of the most attractive destinations for social media ad spend. Rather, the move appears to be aligned with the strategies of its competitors, such as X and YouTube, which already offer ad-free subscription services.

Although details about this new service are limited at the moment, an official announcement from TikTok is expected in the coming weeks or months. Stay tuned to Highxtar for more information on the topic.

On the other hand, Samsung celebrates Disney’s 100th anniversary with a special edition of The Frame.