Tilda Swinton stars in Tom Ford's new 'Black Orchid Reserve' campaign

The notion of rarity—understood as that which transcends the ordinary and reaches a state of almost unattainable perfection—is materialized in the new Tom Ford Black Orchid Reserve campaign, starring actress and artist Tilda Swinton.

Swinton embodies the essence of a fragrance that, since its inception, has been synonymous with mystery, luxury, and radical sophistication. “It is a profound honor for me to be part of the story of Tom Ford’s legendary Black Orchid. Transformation, the dissolution of boundaries, and the celebration of magical properties have always attracted me; Black Orchid Reserve is precisely that kind of enchantment,” she says.

Winner of an Academy Award, a BAFTA Award, and a Golden Lion for Lifetime Achievement, Tilda Swinton has established herself as a unique presence on the contemporary cultural scene. Her work challenges established categories, expanding the boundaries of cinema and art with performances that not only transform characters but also the viewer’s perception. Her artistic courage, intellectual elegance, and avant-garde vision make her the ideal muse for Tom Ford.

Tom Ford creative director Haider Ackermann conceived the campaign as a cinematic portrait of the extraordinary. Photographed and filmed by the duo Inez & Vinoodh, the visual captures Swinton in seamless, fluid motion, projecting a magnetic force that seems to reshape the world around her. Each image conveys the idea of a woman wielding transformative power. A presence as exceptional and singular as the Black Orchid itself.

Launched in 2006, Black Orchid was a true revelation in the world of luxury perfumery. Its dark, spicy, and deeply sensual character established a new paradigm, placing Tom Ford at the forefront of olfactory innovation. Today, with the arrival of Black Orchid Reserve, a new chapter opens in this history of seduction.

The fragrance introduces the enigmatic Ghost Orchid—considered one of the most elusive flowers on the planet—whose scent has been captured using innovative Headspace technology at the exact moment of its ephemeral bloom. The result is a decadent and luminous white floral note that provides a dazzling contrast to the intense, dark accords of the original formula.