Till Diesel tear us part

Conceived as an ironic twist on a traditional wedding, with a primary focus on denim, celebrated in all its creative, expressive and sexy forms, Diesel’s Autumn-Winter 2024 campaign called ‘Til D do us part’ is the latest in the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds. In the role of wedding photographer is Nick Waplington, who narrates with irony and ecstasy all the events of the special day: the preparation for the wedding, the ceremony and the party afterwards.

The bride does not blush. She is played by author, model, actress and villain Christine Quinn, former star of Netflix’s hit reality show ‘Selling Sunset’. For her wedding to Diesel, the real estate mogul wears a stone-washed blue denim dress adorned with rosettes around the neckline and shoulders. The bride has imposed a strict dress code: every guest must wear head-to-toe Diesel denim. The wardrobes of the bride and her companions are from Diesel’s Autumn Winter 2024 collection.

Party looks include the new Peel Off denim, defined by minimalist, utilitarian silhouettes and Diesel Library denim. Laser-etched, bonded denim panels also appear on jackets, skirts and jeans, while attached fronts run throughout the collection, including in tailoring. Oval D garments and pieces from the trompe l’oeil denim underwear collection are included in the campaign. Accessories include the latest versions of the 1DR and the new Glossy Play bag, Vert watches, the silver jewellery collection and sunglasses in collaboration with Essilor Luxottica complete the looks.

From this day forward, the Diesel Autumn Winter 2024 collection is committed to making you look and feel like yourself, for better or for worse, for richer, for poorer, in sickness and in health, till Diesel do us part.

We talk w/ Andrea Rosso, Diesel’s sustainability ambassador.